Nike Battle of the Boroughs: Harlem Team Branding

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Nike Battle of the Boroughs: Harlem Team Branding

I designed the logotype and branding, including custom number set, for Nike Basketball’s Harlem team for the 2011 Battle of the Boroughs. Rather than starting with an existing typeface, I used one of my own custom alphabets as the basis for the logo.
Nike_Basketball_Battle_of_the_Boroughs_Harlem_Logo1
Branding applied to team jerseys
Nike_Basketball_Battle_of_the_Boroughs_Harlem_Jerseys1

In addition, Nike will be releasing a pair of white AF1s with the Harlem logo laser etched into the back right side, as part of the NYC borough pack in August.
nike-sportswear-air-force-1-white-borough-pack-harlem-03
nike-sportswear-air-force-1-white-borough-pack-harlem-04Nike_Basketball_Battle_of_the_Boroughs_Harlem_AF1_lockers

Instore signage
Nike_Basketball_Battle_of_the_Boroughs_Harlem_Instore_Signage

Thanks to Anthony Nguyen at Tango and Sons for bringing me in on this project.
*Images via freshnessmag.com and allsportseverything.com