CJ Type
Identity and website design for CJType.com, an independent digital type foundry.
The site includes e-commerce for selling digital fonts as family packages or individual styles.
The first release for CJType is the Dunbar series, including Dunbar Tall, Dunbar Low and Dunbar Text families. For promotion of this release, we built a Dunbar “mini-site” to show off the design features, research, and process.
More than just eye candy, the site includes meaningful content via an essay by typographer and professor Indra Kupferschmid on the history of geometric sans serifs, which helps to contextualize this release and provide meaningful background information.
