We developed a flexible identity system, using big bold typography in a playful way to showcase the composers around which the programs are built. The circular and diagonal forms move like melody and harmony, working as a counterpoint to the rhythmic gridded elements.

The logo mark is built of geometric shapes which get deconstructed and rearranged for each poster and application.

The website uses Dunbar Low for large headlines. The very low x-height of this typeface gives it lots of vertical movement and an expressive, lyrical quality. For body copy and navigation Dunbar Text provides solid and complementary accompaniment.

Identity and website design for CJType.com, an independent digital type foundry.

The site includes e-commerce for selling digital fonts as family packages or individual styles.

The first release for CJType is the Dunbar series, including Dunbar Tall, Dunbar Low and Dunbar Text families. For promotion of this release, we built a Dunbar “mini-site” to show off the design features, research, and process.

More than just eye candy, the site includes meaningful content via an essay by typographer and professor Indra Kupferschmid on the history of geometric sans serifs, which helps to contextualize this release and provide meaningful background information.