Nike Basketball
Harlem Team Branding

I designed the branding for Nike Basketball’s Harlem team for the Battle of the Boroughs tournament. Rather than starting with an existing typeface, I used one of my own custom alphabets I’ve been working on as the basis for the logo.

Branding applied to team jerseys

In addition, Nike will be releasing a pair of white AF1s with the Harlem logo laser etched into the back right side, as part of the NYC borough pack in August.

Instore signage

Society of Scribes
Logotype and Identity

As part of the Society of Scribes redesign we created a new logotype, working with master calligrapher Alice Koeth, founding member of the organization. The new logotype references the original lettering created for the organization in 1974, but has been completely retooled and redesigned in the horizontal orientation for more effective and consistent use across print, web, and digital communications.

Kidrobot
Custom typography
Branding

An internationally acclaimed producer of designer toys and limited edition apparel, kidrobot is known as an innovative trend setter. It has been featured MoMA and the Cooper Hewitt Museum of Design, and its clothing is sold in Barney’s as well as its own retail stores. We created the custom typography as well as the scattered hand pattern to be used in branding throughout the mens and womens clothing lines.

Independent Truck Co.
Graphic Design
Packaging Design

One of the most recognizable and respected brands in all of skateboarding, Independent Truck Co. has become an international label with full clothing and accesories lines in addition to the namesake hardgoods. The challenge with Independent was to appeal to the contemporary skater without alienating the long time supporters. We achieved this by creating fresh designs while maintaining a timeless look for sustained brand integrity.

The graphics adhere to an strict formula and overall look while deviating very slightly in the decorative details, flourishes and techniques. Creative packaging was another outlet for innovation and a way of adding new appeal to conventional products, such as the “back pocket” packaging for a bandana.

Tokyo to Osaka
Art Direction
Logo Design

Tokyo to Osaka is a documentary, by filmmaker Nic Hill of Piece by Piece acclaim, about a group of cyclist who travel to Japan to ride fixed gear bikes between the two metropolitan centers of Japan.

Judgement Day
Logo Design
Packaging Design

When he’s not playing in Connor Oberst’s band Bright Eyes, violinist Anton Patzner is one half of Judgement Day along with his brother Lewis on cello. The creative reflects the dark classicism of their heavy yet refined sound they call “string metal.” The monogram logo, with interlocking J D, was created for use across platforms from print and video to a variety of merchandise.

Rose
Logo Design

An award winning independent film by Hoku Uchiyama, “Rose” is a story about the ghost of a murdered teenage girl. More than a ghost story, it is a rural American tale of secrets, friendships, and growing up. Pen-and-ink hand lettering was employed to get just the right feel for this logotype.

jULIAN BARNETT project
Web Design/ Identity
Logo Design

The jULIAN BARNETT project is a New York based contemporary dance company. The creative needed to articulate the sophisticated yet minimal movement to match that of the dancers.

Clean typography and tonal color with limited accents is used to communicate the necessary emotion with this identity, and works effectively across web and print collateral.

Sharks and Rays
Logo mark Design
Identity

As a big part of the up-and-coming Honolulu downtown arts and music scene, a strong visual identity is essential component of this production company. The logo mark is meant to be simple, yet memorable for its artistically saavy yet short-attention-spaned internet generation audience.

Vaive Atoish
Logo Design
Illustration
Packaging Design

Formed in early 2008 as a record only project, Vaive Atoish is a punk rock band from Punaluu on the island of Oahu, HI. Vaive Atoish released their debut album, “Jonah vs. Ahab” which is a concept peice about a civil debate on religion and atheism between Jonah (Bibical character from the Bible story, Jonah and the Whale) and Captain Ahab (Moby Dick). The two characters also share sea tales.