Working together with Anthony Nguyen, I designed a suite of food packaging for The Chia Co, the world largest producer of Chia seeds and Chia products. Founded by fourth-generation farmer John Foss, The Chia Co specializes in the sustainable farming and development of Chia Seed and Chia Products.
The packaging design direction is rooted in The Chia Co’s commitment to clean food, healthy lifestyle, and innovation. We used straight forward typography with bold color distinctions and a clear information hierarchy to let the food speak for itself. The product line includes a range of ready-to-eat Chia Pod Oats and Bircher Muesli, each with a series of flavors.
In addition, we designed a range of non-perishable dried oats with Chia and various fruits, which are sold in 5-pack boxes or as individual pouches from a dispenser.